We’re doctors, scientists and advisors – helping you regain your life.
While working in clinical research at a VA pain clinic, NeuraLace founder and CEO Shiv Shukla made a surprising discovery: patients suffering from chronic nerve pain had little hope for lasting relief or recovery. There were simply not many options that worked. Many patients relied on opioids or costly, invasive surgeries for temporary relief, while also developing drug dependencies and other adverse effects.
Seeking to find a better alternative, Shiv explored the benefits of magnetic stimulation – honing in on its sustainability and effectiveness as an alternative to addictive medications.
After years of researching, building, refining – and working with a broad cross-section of the nation’s top pain experts – Axon Therapy brings his vision of restoring hope for those impacted by chronic nerve pain one step closer to a reality.
At NeuraLace, we are committed to leading the charge in pain management and sustainable relief. We aim to do what no other pain MedTech company could – find a solution that works. Join us as we take on the US pain management market, making a lasting impression in everyday lives.
VP of Marketing
January 20, 2021
60 San Diego startups named Cool Companies, twice as many as last year
Innovega has developed patented contact lenses that, when combined with specialized face glasses, bring digital augmented reality to a user’s field of view without a bulky headset. Vivid Genomics uses machine learning and genetic based profiling …..
January 20, 2021
Sorrento Valley startup raises $3M following pitch competition win — all from local investors
Just months ago, Shiv Shukla was standing under spotlights at Qualcomm Hall, presenting his startup idea to an audience of over 500 people. That night — trembling from nerves and adrenaline — he won the biggest startup competition in San Diego.
January 19, 2021
San Diego startups lose Quick Pitch event in 2020, but gain alternative
San Diego’s startup scene is losing a favorite annual event this year with Quick Pitch on hiatus until the pandemic eases, organizers say. But a new event with a fresh group of partners is rolling out in its wake. Organizers of an alternative event….
We’re ready to change lives. Are you? Get started by filling out the form below, including your resume and telling us a bit about yourself.
Founder and CEO
Shiv Shukla is the CEO and founder of NeuraLace Medical, a company committed to leading the charge in pain management and sustainable relief. While working in clinical research, Shiv witnessed how patients suffering from chronic nerve pain had little hope for lasting relief or recovery. Inspired to find a better alternative for the millions of patients impacted by this condition, he left medical school to focus on exploring the benefits of alternative therapies, like magnetic stimulation. This exploration, coupled with his clinical work and research over the past ten years, led him to create Axon Therapy, the first non-invasive, non-opioid treatment for chronic nerve pain. From discovery, research, design and manufacturing, through regulatory clearance and commercial launch, Shiv has successfully led his company through many critical milestones. Along with raising more than $5.5M to support NeuraLace’s mission, Shiv has also won multiple noteworthy pitch competitions with sizeable awards. Prior to UCSD, Shiv graduated UC Davis with a BS in Neurobiology, Physiology and Behavior and Biomedical Engineering.
Sean Edwards has 20 years of experience as an executive and lawyer, helping businesses and clients navigate sophisticated strategic, legal and regulatory issues. Working with both public and private companies, Mr. Edwards has expertise in growing business enterprises and successfully building shareholder value. Between 2006 and 2015, Mr. Edwards served as the President of EvoMed Holding, LLC. A life sciences holding company with two operating subsidiaries in the specialty pharma sector. In addition, Mr. Edwards was the CEO/President and Board Member of Cosmederm Bioscience. During this time, he supported and/or led the acquisition of over $130M in outside funding and negotiated the acquisition/license of technologies and intellectual property. He led teams responsible for taking drug candidates through the FDA and oversaw the launch of national and international brands in the physician dispensed and OTC drug channels. Between 2004 and 2006, Mr. Edwards served as the Director of West Coast Business Development for Innovaro (formerly UTEK), a global technology licensing firm. Prior to that, he spent eight years as an attorney specializing in complex commercial litigation for national and international law firms. Mr. Edwards has been a company presenter at numerous healthcare conferences including JP Morgan, OneMed, and the Biotech Showcase. He is a frequent panel speaker on subjects relating to healthcare, women’s health, dermatology and cross-border business. Mr. Edwards is an Entrepreneur In Residence and a Mentor in the CONNECT Springboard program providing guidance to entrepreneurs and management teams in San Diego.
Chief Technical Officer
Joseph Milkovits is an experienced Chief Technical Officer, with a special focus on commercializing core technology and building start up organizations. His management experience includes Fortune 100 companies as well as multiple start up organizations that have turned the corner into substantial revenue generation. Driven by a passion for execution, Joe takes pride in helping founders realize their dreams. As NeuraLace’s CTO, Joe's goals include driving the FDA clearance of the Axon Therapy unit and the creation of the company's technology roadmap as well as supporting the company's vision of a pain-free tomorrow.
Chief Commercial Officer
Robert Crousore has been an innovator and leader in the healthcare industry for 28 years. His experience spans the entire business enterprise including sales, marketing, operations, product innovation and M&A. Mr. Crousore sits on various boards and is an active investor in several innovative medical product companies. Robert’s passion is creating meaningful changes in patient care by combining great products with great teams that are focused on delivering improved clinical and financial outcomes. Through his professional life, Mr. Crousore has been a patient and customer advocate, a visionary product designer and healthcare continuum expert.
VP of Operations
Jim Martindale brings over 30 years of operations, customer service and commercialization leadership to NeuraLace. He has a successful track record of building successful organizations both inside Fortune 500 companies and at ground floor start-ups. Prior to joining NeuraLace, Jim was Head of Sales and VP Field Operations for TruMed Systems where he led the commercialization of TruMed’s AccuVax, automated vaccine storage and inventory management systems, growing sales and operations from 20 pilot installations to over 400 systems across the US in less than 24 months. Jim was also President & CEO of ADTI Media, an LED Display start-up, securing 19 patents and several hundred successful deployments globally including New York’s Times Square, Dubai, Argentina, and Australia. Jim graduated from San Diego State University with a degree in Mechanical Engineering and spent 19 years in engineering and manufacturing at Hewlett-Packard.